We live in an age where social media is allowing us all to engage and share in a way that has never been possible before. We can all instantly see what others are doing, keep our eye on the markets and get ideas on absolutely anything we need or want. It is almost impossible to imagine a time when the internet wasn’t part of people’s lives, if you are old enough to have experienced that time, you will appreciate the impact it has had but for younger generations, it’s the real world and everything has always been this way.
If you have a small home business and want to make the most of your social media it isn’t hard to sign up and have Facebook, Instagram and Twitter account, but surprisingly many of us don’t use them in the correct way especially when it comes to business owners. One of the most important aspects of social media is linking your social media accounts together, this ensures when you post, you don’t just post to one site, you post to all of them at the same time ensuring your have maximum coverage. It is reported that Instagram has a 15 times higher rate of engagement than Facebook meaning small businesses and work from home businesses must make the most of its every use.
Instagram works very quickly with users having thousands if not more followers at one time, you only have a certain amount of time to make an impact so keep your videos short, but to the point. Whatever your business is or provides, give your audience what it wants, there is no one that understands your business like yourself, hold onto the thought and post pictures that interest your followers and keeps them engaged.
Always stay aware of your market and what interests them the most, take a look often at the photos and videos you have posted and the reactions they have been given and focus on the ones that are the most popular. Always stay consistent and post regularly you will start to gain a following and see how Instagram can help launch your business and keep it in the spotlight.
If you have a home based business or are thinking of starting a business always use social media as a platform alongside your website and blog pages to launch your products. Share pictures on Instagram and stay consistent and true to your brand, this will enable you very quickly to get your product or service out there and gain a loyal following.