Transgender model Andreja Pejić is named one of the faces of Bonds




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Bosnian-Australian model Andreja Pejić has made history. 

Underwear giant Bonds named the 27-year-old woman as one of the faces in its newest campaign making her the first transgender model to front a Bonds lingerie campaign.

Andreja, who began transitioning into a woman when she was 22, features in images for the Intimately Bonds collection, alongside Maia Cotton, Shanaya Peters and Madeleine Hunt.

‘I am ‘Bonds girl’, it’s insane – it’s not that I grew up thinking I could ever be one,’ Andreja told news.com.au from New York on Tuesday.  

'I'm a Bonds girl... I grew up thinking I could never be one': Transgender model Andreja Pejić, 27, makes history as she becomes the newest face of the underwear giant's lingerie campaign

'I'm a Bonds girl... I grew up thinking I could never be one': Transgender model Andreja Pejić, 27, makes history as she becomes the newest face of the underwear giant's lingerie campaign

‘I’m a Bonds girl… I grew up thinking I could never be one’: Transgender model Andreja Pejić, 27, makes history as she becomes the newest face of the underwear giant’s lingerie campaign

Andreja said it’s great to see Bonds and other labels reassessing how they market and advertise their products. 

‘They’re beginning to look underneath the package,’ she told news.com.au. ‘The industry has shifted massively. When I started [modelling] about six years ago it was completely different.’  

Andreja also commended the fashion industry as a whole for becoming more inclusive.

Milestone: 'I am 'Bonds girl', it's insane - it's not that I grew up thinking I could ever be one,' Andreja told news.com.au from New York on Tuesday 

Milestone: 'I am 'Bonds girl', it's insane - it's not that I grew up thinking I could ever be one,' Andreja told news.com.au from New York on Tuesday 

Milestone: ‘I am ‘Bonds girl’, it’s insane – it’s not that I grew up thinking I could ever be one,’ Andreja told news.com.au from New York on Tuesday 

Design: The collection, which will be available in-store and online from March 6, features bodysuits and two-piece sets in bold colours and feminine prints 

Design: The collection, which will be available in-store and online from March 6, features bodysuits and two-piece sets in bold colours and feminine prints 

Design: The collection, which will be available in-store and online from March 6, features bodysuits and two-piece sets in bold colours and feminine prints 

Andreja’s journey to becoming a transgender model

2000: Arrived in Australia from war-torn Serbia when she was just eight 

2008: Scouted by a modelling agent when working at a local McDonald’s

2013: Came out as a transgender woman

2018: Signed to Ford Models New York

2019: Named as one of the faces of Bonds’ lingerie campaign 

‘Australia likes a more commercial beachy girl and I was just never going to fit into that commercial context, so I think this shows times have changed for a company like this to hire me and give me this opportunity,’ she said.  

Andreja features in Bonds’ Intimately campaign, alongside Victoria’s Secret model Maia Cotton, Shanaya Peters and Madeleine Hunt.

The collection, which will be available in-store and online from March 6, features bodysuits and two-piece sets in bold colours with feminine prints.

Andreja’s life has been far from ordinary, having arrived in Australia from war-torn Serbia in 2000, when she was just eight years old.   

She had fled with her mother and older brother Igor Pejić to Melbourne, after having been accepted for immigration into Australia as political refugees.   

'They're beginning to look underneath the package': Andreja said it's great to see Bonds and other labels reassessing how they market and advertise their products 

'They're beginning to look underneath the package': Andreja said it's great to see Bonds and other labels reassessing how they market and advertise their products 

‘They’re beginning to look underneath the package’: Andreja said it’s great to see Bonds and other labels reassessing how they market and advertise their products 

But despite settling down in the lucky country, Andreja told Stellar magazine on Sunday that she felt like an outsider for some time. 

‘It was hard to fit in; you felt like an outsider,’ she told the publication.   

Andreja said she worked hard to learn English ‘as quickly as possible’ because children made fun of her, but as an immigrant child, ‘you are different’.  

Life turned around for the beauty when at the age of 16, Andreja was scouted by a modelling agent when working at a local McDonald’s. 

Familiar faces: Andreja features in Bonds' Intimately campaign, alongside Victoria's Secret model Maia Cotton [pictured], Shanaya Peters and Madeleine Hunt 

Familiar faces: Andreja features in Bonds' Intimately campaign, alongside Victoria's Secret model Maia Cotton [pictured], Shanaya Peters and Madeleine Hunt 

Familiar faces: Andreja features in Bonds’ Intimately campaign, alongside Victoria’s Secret model Maia Cotton [pictured], Shanaya Peters and Madeleine Hunt 

Journey: Andreja was scouted by a modelling agent when working at a local McDonald's at age 16

Journey: Andreja was scouted by a modelling agent when working at a local McDonald's at age 16

Journey: Andreja was scouted by a modelling agent when working at a local McDonald’s at age 16

She became the first androgynous supermodel before coming out as a transgender woman in 2013.   

Andreja’s career has gone from strength to strength, and in 2018, she signed to Ford Models New York, joining an elite roster of models including Brooke Shields, Naomi Campbell and Elle Macpherson. 

In a previous interview with Forbes, Andreja spoke about the importance of paving the way for transgender awareness in the fashion industry.

‘On a personal level, three years ago [2014], I was dropped by a modelling agency after I came out publicly as transgender,’ she told the magazine.

‘It feels good to go from not even knowing if I would have a future in the modelling business to joining forces with one of the biggest names [Ford Models New York] in the industry,’ she added.

Making history: She became the first androgynous supermodel before coming out as a transgender woman in 2013 

Making history: She became the first androgynous supermodel before coming out as a transgender woman in 2013 

Making history: She became the first androgynous supermodel before coming out as a transgender woman in 2013 

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