The new governor of Ogun State, Dapo Abiodun, has been sworn in as the fifth governor of the state for a four-year term.
Abiodun was sworn-in alongside his deputy, Noimot Salako-Oyedele, after the duo took the oath of allegiance and oath of office at the MKO Abiola Stadium at Kuto in Abeokuta, the state capital on Wednesday.


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The Search Engine Optimization Game Is Getting Tricky


For more than 4 years now I have been modifying my work from home based web sites trying to optimize for the major search engines, Especially Goggle. Today with much disappointment I have come to the realization that search engine traffic alone will not make me rich. Yes my search engine rankings are now worse today than when I started 4 years ago.

Google is constantly changing their algorithms which may or may not benefit your web site. In my case it appears it does not. And then there is Yahoo and MSN search on the horizon. It shows these 2 are beginning to take away valuable customers from Google. Although this is not necassarily a bad thing we now need to optimize for 3 search engines instead of 1. Back in the good old days if you had a number 1 ranking on Google for work from home (the holly grail of search terms) you also had a number 1 on Yahoo and MSN for work from home. Today that is not the case.

I have always been reading other people saying not to place all your chips on Google and expect to make it big time. Today I realize how correct they were. I still optimize for search engines this will never change. But in addition to search engine optimization other advertising methods must be used if you want to make it on the internet big time.

If you have the money paying for placement is not a bad idea. Google has its very popular ad words program which for a price will place your website link in an ad box down the right hand side of the search results. And Yahoo has Overture search results which are placed above the natural search results. But you will need to be in the top 3 for your link to show up because Yahoo only shows 3 sponsored listings on top of the natural listings. You can also use some smaller pay per click engines such as Findwhat, 7Search and Kanoodle to name just a few.

Gaining in popularity and very effective is writing and submitting press releases. If you write a good press release with your target URL in it you could potentially get 1,000's of visitors from just 1 press release. Press releases are also showing up in the news search results of Yahoo and Google. This can not hurt your search engine optimization efforts either. The most popular place for information on press releases and getting your release published is http://www.prweb.com . For a small fee of $ 30 you can guarantee a next day listing and submission of your press release to Yahoo, Google and many other engines.

People have been raving about writing articles for a long time now. Do they work? Of coarse they do. Why do you think I take the time to write articles? It's difficult at first if you are not into writing, but writing articles can help your search engine rankings if you can incorporate your website and then submit it to as many article directories as you can find. Also make sure you add all your articles to your own web site. This adds content to your site that hopefully you visitors will want to read.

There are literally hundreds more options for you to advertise your website both online and offline that I am not going to get into this article. The main point is not put all your eggs into one basket like I did (GOOGLE) Spread them out advertise everywhere and do not count on a good search engine ranking. If you do everything else right the search engines will look after your sit for you.


Source by Tom Worsley

Online Marketing Through Social Networking (Part 1)


Social networking online is one of today's hottest trends. Many, however, wonder how social networking can help their careers or businesses and exactly how to get started with this online marketing technique. Here in part 1, I will help you get started. Next month in part 2, I will explain some techniques for expanding your presence and building a quality network of online contacts.

What is Online Social Networking?

From a conceptual standpoint, online social networking is no different than traditional networking and socializing. You meet people and get to know them by sharing information about each other. Those you like and / or interests with become part of your "network." The marketing magic kicks in when those in your network start talking about you. Your reputation spreads by word-of-mouth.

The Internet and related technology have taken networking to the next level, expanding each individual's reach and exposure through online marketing. Where traditionally people gather in person to network – at the same time and place as others – members of online networking groups are not limited by time or geography. Each group member can interact 24/7 from any location worldwide. Consequently, online networking techniques are very different from in-person networking.

How To Interact Through Social Networking

Ways to interact are numerous. The first order of business is to decide what your marketing goals are with respect to social networking. While "finding new friends" is a sufficient personal reason for social networking, business marketing goals need to be more specific. Are you an individual looking for a job or freelance work? Do you want to gain exposure for your product, band or company? Are you looking for potential employees or contractors? Do you want to get prospects interested enough to visit your website or contact you? Your goals will dictate what you put on your profile and social networking home page as well as who you look for the part of your network.

After you've decided on your purpose for online networking, choose which social networking website (s) you will participate in.

Where to Network Online

You can find a comprehensive list of social networking site at Wikipedia here: en.wikipedia.org/wiki/List_of_social_networking_websites. I am familiar with those listed below. They will give you an idea of ​​the range of opportunities you will find at social networking Websites:

Yahoo! 360 (360.yahoo.com): Yahoo! 'S social networking site is in beta as of this writing. The unique feature here is your Yahoo! 360 space is cross-promoted with other Yahoo! products, such as with your reviews on Yahoo! Local and your Yahoo! Groups. Like many social networking sites, you can also host a blog on the server.

MySpace (myspace.com): This is the mother of social networking sites. Originally dominated by teens, there are reports of the "graying of myspace" as older people and businesses are also networking on the site. It may be worth your while to spend some time there to see if your target customers hang out there.

LinkedIn (linkedin.com): LinkedIn is excellent for professional, career-related online marketing because it focuses exclusively on business and professional networking. You will find interfaces to connect with classmates or colleges (both past and present); find service providers or clients; post or find a job; and ask or answer business-related questions.

Gather (gather.com): This network incorporates user publications (in the form of articles) and a points reward system into the usual social networking activities.

Each social networking website has it's own "personality" and a different mix of people to interact with. Before signing up, go to each site and explore a bit – search on keywords related to your goals and interests, check out the different groups, the activity level, etc. This will help you determine if a site will be beneficial to you. Once you find a site that interests you, establish your presence by signing up and filling in the questions for your profile and site home page. Once that is done, you are ready to interact.

Whom To Interact With

The people you want to associate with (ie make "friends" or be "connected" to) will depend greatly on your goals. There are several types of people you will want to consider contacting. Each can help you in different ways, so consider looking for more than one type of "target friend:"

Customers and Consumers: People who will benefit from what you do, consume or buy your products or services, and rave about you to their friends

Others Within Your Industry: People with you you can network, share resources and cross-promote with.

Media and Publishers: People who work for or can influence publications you would like to be mentioned in (e-zines, newspapers, Websites, etc).

Consultants: People who may want to hire or purchase products from you.

Event, Company or Organization representatives: People who operate business and associations that support your industry.

How To Find Friends

A few people will find you based on your profile, but you will want to actively seek out quality friends. You can start to find friends by joining groups related to your expertise, that have members who match your target friend profile or interest you in general. You can also approach individuals and ask them to become a friend and / or part of your network.

Next month in part 2 I will detail some more specific networking and marketing techniques. Until then, explore your social networking sites, get comfortable with the features and find a few friends.


Source by Bobette Kyle

Outstanding Women in Business


Old hurdles such as gender barriers have practically been overcome. This is clearly seen in the business world where men and women are sharing opportunities and responsibilities based on qualifications and not gender. In fact, women have contributed greatly to developments in business.

Let’s take a brief look at three such notable women in business; a world-class CEO, an innovative entrepreneur, and a leading consultant, and see how they have helped shape the business world as we know it today.

Carol Bartz (Yahoo!, CEO)

In 2010, CEOs of fifteen Fortune 500 companies were women. One of these influential women in business is Yahoo! President and CEO, Carol Bartz, who became its Chief Executive Officer in early 2009. At that time, Bartz took over the helm of the third most-visited website when its market share was declining. She faced the difficult task of turning the company around and was able to score deals that enabled Yahoo! to maintain and enhance its core business. Despite some expressed doubts that Yahoo!’s position has improved; many believe that Bartz has performed better than expected. Bartz served as CEO at AutoDesk before joining Yahoo!.

Anita Roddick (The Body Shop, founder)

Many successful women in business are also ground-breaking entrepreneurs. One such woman was Anita Roddick, founder of the cosmetics firm, The Body Shop. Roddick started her company in England in 1991 and, over the years, it grew to become the world’s second largest beauty products franchise. But The Body Shop is more than just a successful venture; it is a revolutionary way of doing business as well. It was founded on the principles of “ethical consumerism” and fair trading practices, which contributed to the brand’s image. Roddick died in 2007.

Linda Solomon (Deloitte Consulting)

Expert women in business can also be found in the consulting industry. Linda Solomon is a leading consultant at Deloitte. Solomon has a considerable consulting career which began in 1990. She now serves as head of the Deloitte’s Homeland Security consulting services, which is one of the firm’s most important divisions. Solomon has implemented a successful financial optimization program in her sector as well. Solomon was named one of the top 25 consultants in 2010 by ConsultingMag.com.

These three women are only a few examples of how women have influenced the business landscape. This proves that in business competence, not gender, determines success. Women now have better chances of landing in topnotch positions, gone are the days that women are left in their houses to take care of the family home.


Source by Tamar Peters

How To Use RSS Feeds In Your Marketing


It was Friday night. I finished reading a book about RSS feeds. Quickly set up one for my site, submitted it on directories and went to bed.

Sunday morning, I noticed a sale. Idly, I scanned my logs to see where the buyer had found me.

It was from Yahoo! Now that may not seem surprising, except… I had not been listed in Yahoo! before.

Curious, I did a Yahoo! Search for my domain name… and almost fainted in shock! There were 123 of my pages listed – many of them in the top 10 ranks on my best keywords.

My RSS feed had been listed within 48 hours – and since my other pages were linked from it, they had all been indexed by Yahoo! just as quickly. And for free!

Since then I have heard many others share similar experiences. It is no fluke. RSS is H-O-T. And search engines LOVE it.

So what is RSS? An acronym for Really Simple Syndication, it is a web language format designed to help syndicate content across different sources.

RSS has been around for more than 10 years but has only recently become popular. RSS feeds provide headlines and summaries of information in a concise and standardized way.

The rise in RSS popularity, specially among marketers, has many reasons. Email filters and new legislation have lowered the effectiveness of email marketing. Content syndication in many different ways is gathering momentum. And fresh, frequently updated content is the very essence of the Web.

How can you use RSS feeds in your marketing? Is there a way to turn RSS feeds into profits?

Absolutely. Here are some ideas:

  1. Beat email filters. Ask your subscribers, prospects and clients to sign up to your RSS feed along with your email newsletter. If the ezine gets blocked, they’ll still get your RSS feed.
  2. Spread the word. Offer your new, valuable content to many other ‘lazy’ website owners – in return for getting extra exposure of your name and brand to their audiences.
  3. Get listed on search engines. No one knows how long this ‘honeymoon’ will last. But ride the wave – and get into search engines quickly, inexpensively – by submitting your RSS feeds to them.
  4. Use the first-mover advantage. Dedicated RSS directories are mushrooming. Make sure your RSS feed is indexed in them and you could future-proof your business. Imagine if you were one of the first sites to be indexed in Google or Yahoo 5 years ago!
  5. Offer your readers new content. Keep creating your own content – but also use RSS feed syndication to offer other people’s content to your list. Less pain, less strain, more gain.

And that’s not all. On a bet, I sat down and listed 41 different ideas to profit from RSS feeds. I’m sure you can do it too – and turn the hot new revolution in online communication into a money magnet for your ebusiness.

Happy blogging.


Source by

How To Use The Internet To Find What You Need Fast


It is much easier to travel from one place to another if you have a map. The Internet is so big that you are missing out on many of it if you rely just on Yahoo or Google.

These are some of the shortcuts to find the Information you need. This way you find what you need faster and easier.

Google Search Engine

Google is the best search engine, that means it provides the most up to date information. Make your first search on Google. To get better results do not use the quotation marks. They are useless.

If you are not satisfied with the Google results, you can then use the Yahoo Search Box, which gives different results. You can also search information inside blogs instead of websites. Such service worth visiting is blogger.com to search information inside blogs.

Digital Products

Looking for digital products?

Clickbank.com is a huge marketplace, with different types of digital products. Products like ebooks, videos, software, online courses and advertising just to mention a few. Using

clickbank to purchase digital products is not only secure but very easy.

Clickbank is a trusted source, where you can search amongst the hundreds of products for instant download.

Yahoo Answers

Yahoo Answers is a place where people ask questions. It is very useful to get quick answers about any category. Any one across the globe can participate both in asking and answering.

Google Answers is a bit different, and if you really want an answer from an expert you should test Google Answers. Contrary to Yahoo Answers, this is not a free service. You pay a specific amount of cash depending on your question. Every one can ask, but only experts from the Google team will answer your question.


Forums are a great place to get advice on almost anything. Forums give people the ability to ask their questions, get tips on new products and find out what others think about certain products. You can find forums on any category by typing in the Google search box computer forum, or soccer forum depending on your interest.


Buying a new product? You can now get feedback on a certain brand, company, software or any product. Same like forums, but a bit different are Groups.

Google groups, Yahoo groups and Myspace groups are the best. They have the highest number of users. Joining a group is free, and you can ask questions, reply and join

discussions about any topic. There exist groups related to cars, computers, software, business, games cheats, video renting, home improvement. Unlike Yahoo Answers, in a

Group you can join a discussion not just ask or answer questions.


There are free online dictionaries you can make use of anytime. These are very accurate and contain Thesaurus and other features. Most popular is dictionary.com


These are not much useful. The only directory that is worth using is the Dmoz Directory. It consists of thousands of sites, under categories and sub categories. That is the Internet biggest directory. Each website is checked by a real human to make sure it is up to date.

Other directories make use of software to determine the quality of the sites. That is less useful that the method used in the Dmoz Directory.

Article Directories

Article directories are sites that contain only articles. Some of them targeted to a specific category. You may find article directories that contain only sport related articles, business articles and so on. General directories contain articles on almost anything. If you are looking for articles, it’s better to search for article directories and then search for articles within the directory.

Newsletters and Ecourses

You can find these useful too. These are also known as online magazines. First you choose a newsletter that interest you, then you optin to receive the news or information. The information is sent to you via email, and you can optout anytime. Ecourses are more or less very similar

to newsletter.

Search for your favorite newsletter in Google. For example type in golf newsletter and simple follow the instructions on the site to optin. Some newsletters send out their emails once every week, month or bi weekly. Ecourses usually cover a certain topic in a series of messages, for example golf tricks or tips for removing adware or spyware. Usually ecourses send their emails every day and take no longer than 7 days each.

Social Bookmarking sites

Social Bookmarking sites are becoming more popular especially if you are looking for stories and news. First find a popular social bookmarking site using Google, and then search within the social site.

Finding images

Yahoo images section on the Yahoo home page give the best results. Google images show less results when you compare them. I suggest you use Yahoo images if you are searching for images.


YouTube is by now popular more or less by everyone that uses the Internet. You need to watch videos? Check youtube.com website. Google Videos and Yahoo Videos both offer a free service like Youtube, so you can watch, share and find videos on the Internet.

Knowing how to find what you want is important as much as the information you need. Rely on these shortcuts to enjoy the Internet much more than before.

COPYRIGHT All rights reserved


Source by Karl Smith

How Do I Advertise With Dogpile?


Answering the question “How do I advertise with Dogpile?” may not be direct. Dogpile is part of a family of search engines that use the Metasearch technology that was developed by Infospace. Metasearch uses the results of several search engines to find the top ranking unique sites from each of them. The bad news is that there is no way to advertise directly with Dogpile or any Metasearch powered site. The solution however may delight you if you already know how to rank in Google, Yahoo, Bing and/or Ask.

Dogpile results display in a similar way to other search engines with one key difference. Dogpile does not highlight sponsored (Pay-Per-Click) advertisements. Instead it displays the sponsored links (usually the first three) with a label like “Sponsored Ads by Google” (or Yahoo, or Ask etc.). Then the natural results are displayed with labels that denote their origin (i.e. “Found on Yahoo” or “Found on Google, Yahoo, Bing, and Ask”). Although Infospace claims that Metasearch looks for unique results I have experienced that in the sponsored list it seems to list the highest bid advertisements regardless of uniqueness. I have seen the exact same advertisement listed twice, once for “Sponsored Ads by Google”, and once for “Sponsored Ads by Yahoo”. The natural results, however, seem to be unique.

The solution to the question “How do I advertise with Dogpile?” is to be a very successful advertiser with the other search engines. You will want your Pay-Per-Click advertising to rank very high with whichever search engine you choose to use. On campaigns that you want to rank in Dogpile it may be necessary to monitor the bids across the big four Google, Yahoo, Bing, and Ask. The other solution is to learn SEO (Search Engine Optimization). SEO will allow you to rank in all of the big four search engines natural results allowing you to immediately rank in Dogpile.

If you would like to learn more about how to advertise using the Internet. If you would like to learn more about Search Engine Optimization without having to shell out huge amounts of capitol then visit: Lead Edge MLM.


Source by Tim Bransford

How To Become A Data-Feed Super Affiliate


I am not going to describe what a product feed (or a data-feed) is. There is a lot of information out there about how to use one to build sites. Instead, I want to talk about how you can actually make more sales with data-feed sites.

The program that I manage offers a product feed, and I get a chance to see a sad picture of many good affiliates wasting their potential.

Here is my advice from the affiliate manager’s perspective.

Whenever you join (or think bout joining) a program, you need to look for two things:

– Temporary or permanent opportunities

– Flaws of a merchant

Here is an example of an opportunity that was created by an outside factor.

Recently, we got removed from the Yahoo index because of a penalty. I have no idea when (or if) we will get included back in, but I do know that it makes one decision much easier for our affiliates.

Judging by the numerous posts on various SEO-related message boards, it looks like Google and Yahoo use very different algorithms to rank pages. So for any given site, you have a choice to make. You can optimize for Yahoo, for Google, or for both.

Since Yahoo and Google use different algorithms, it is going to be hard to optimize the same set of pages for both of those engines at the same time, unless you employ heavy cloaking. And the way I see it, for an affiliate, it is better to appear high on one search engine than to appear low on both of them in an attempt to optimize for different algorithms at the same time.

Imagine that you are one of our affiliates. Given the information I just told you, shouldn’t you concentrate on Yahoo for that data-feed site that is being used to promote our products?

Why spend (at least) half of your time and resources on optimizing for Google when you know that we are nowhere to be found in Yahoo?

You have to have an extremely well linked and optimized site to get ahead of the merchant for the exact product-name search terms. The merchant is your biggest obstacle when it comes to the search engine traffic. So if there is a route that lets you get around that obstacle – take it!

Most of our well-performing affiliates did just that. Either intentionally or unintentionally, they ended up making much more money by appearing high in Yahoo results, while not being ranked high in Google.

So on a practical side of things, here is what you should do.

For your existing merchants, check if they are removed from the index in any of the major search engines, and if they are, then start reading and implementing SEO tips for that particular engine.

And if you are thinking about joining a program and can’t decide between several merchants, then check if any of them is not in the index of either Yahoo or Google. If you find a merchant like that – drop everything else you are doing and jump on that program.

As far as theory goes, this was just a simple, but specific example of what you should look for to make your efforts pay off. There are many different opportunities to get ahead in existing programs with data-feed sites; you just have to look for them.

Now, let’s talk about flaws of merchants and how you can exploit them to make more money and help consumers at the same time.

I will give another specific example, but you should be able to apply this concept to many different programs.

Our site has one huge structural flaw: we only list products by product-oriented categories.

In other words, there is no way to navigate our site by a specific occasion or by the purchasing intent of a visitor.

You can follow a path like:

widgets -> wooden widgets -> red wooden widgets

This setup works fine for some type of shoppers, but is a complete turn-off for others.

And the problem is that most affiliates simply mirror the catalog structure of a merchant according to their feed.

But if you structured your site to list widgets as:

– widgets for birthdays

– widgets for girlfriends

– widgets for those who are over 50

– the Independence Day widgets etc.

then you would attract different type of shoppers. You would no longer compete with the merchant, but instead you would complement them.

A visitor who is looking for a gift for his 50-something friend and has no idea that a red wooden widget would be perfect, will not travel down the path laid out by our catalog. So if he gets to our home page, we simply lose a sale. And if your data-feed-based site follows the same structure – you lose as sale as well.

Also, since the visitor does not know that he really wants a red wooden widget, he we not use those keywords while searching for a present on the search engines.

But if you attracted that visitor to your site, presented him with ideas for older friends’ birthday gifts and guided him to that specific widget’s page – then we would make a sale, you would make a commission, and the visitor (turned customer) would get his present with much less searching around. Everyone wins.

Such approach takes more work than simply cloning the merchant’s site with a feed, but affiliates who actually do something to complement merchant instead competing with them make a lot more money. After all, if you create a copy of a merchant’s site – you are not only competing with the merchant, you are also competing with all of their affiliates that use the same feed in the same way.


Source by Konstantin Goudkov

Tips for Driving Traffic to a Blog


Most individuals prefer blogs over WebPages in relations to internet marketing for several advantageous reasons. It is a lot easier to index blogs than it is to index WebPages, the process is faster and blogs will enable users to “ping” various news and blog directories. If you want to know how to get traffic to your blog, below are some great steps that will aid you in achieving your goal.

1. If you have a new blog, it is necessary to create daily or weekly posts. Once an individual visits your blog, they will read your content. Focus on the niche keywords for your topic naturally, this is a great technique and this is how to get traffic to your blog.

2. If you want to find ways how to get traffic to your blog, it is great to use effective strategies and you can also insert your blog on your personal Yahoo Page. To setup a Yahoo webpage, if you do not have one, go to the website yahoo.com, and then click on My Yahoo! That is located at the top right hand corner. After settings up you’re Yahoo webpage, click on the button “add content” located at the upper right hand corner of the page. A form will prompt you requesting your RSS link, after completing the necessary information submit your RSS in order for it to be indexed by Yahoo.

3. You can also add your blog to Google Reader. Once you submit your individual blog RSS through Google Reader, the search engine for Google Blog will index your website. This can be done by going to google.com, select the button that opens “my account” or “personalize home,” the button is located at the upper left hand corner on the webpage. Once the account setup is complete, sign into your account and click the button that relates to “add content,” in inserting the necessary content, you will get access to the best opportunity on how to get traffic to your blog.

4. If you want to get effective ways on how to get traffic to your blog, you should use strategies that are beneficial to you in all ways. Access similar blogs, add comments, and insert a link back to your blog directory. Using this strategy will help you with increasing the blog ranking and increasing your web traffic. To identify potential link partners, you can search for “add link” or “add URL” in a search engine of your choice.

These are four of the most used ways to increase traffic to your website, although these lists and tips are effective, do not limit your options. There are many other strategies that can be used to drive web traffic to your blog.


Source by Michael Moume

The Importance of Equipment Maintenance


No matter what field of work you are in, you need to have good equipment maintenance. It doesn’t matter if you work in an office and work on your computer or other IT equipment, are out in the field driving around in a company vehicle, or even in a shop or warehouse. You need to have not only regular maintenance, but also have preventative maintenance done as well.

If you don’t make sure that regular maintenance is performed on your equipment, you will soon have numerous problems. Your vehicles, without the right fluids and oil, can blow a motor. Without regular cleanings, your saws, nail guns and other equipment will seize up. Even computers, printers and other related equipment needs proper maintenance to prevent them from crashing.

You may think that the time it takes to do routine maintenance lowers productivity. But while it may take a half an hour or even more to do regular checks, it is far less costly than the machine or other equipment breaking down, and having a specialized technician come and fix it, or worse, having to replace the unit altogether. Not only will this create more downtime, but the costs can be enormous.

There are many software programs that can help you with regular equipment maintenance. They can help you set up a routine schedule, walk you through the job itself, and in some cases, especially when it comes to computers, have it set up so that the maintenance is done while you are out of the office, automatically. This means that there really isn’t any down time at all. At the end of the scheduled sweep, defragmentation, and disk corrections, a report will appear and you can go over it at your earliest convenience.

There are some things you need to be on the look out for when it comes to equipment maintenance software programs. The first and foremost is that it should be easy to learn and understand. If it is too complicated, chances are you aren’t going to take the time to learn it, and then it is a waste of money.

The second thing about the software is that is should be quick, easy to use, and does its job in a timely manner. Sure, if you haven’t been using regular maintenance, it is going to take longer to work the first few times, there will be a lot of different tasks it will have to perform. The more it is used, the faster it should be.

There should be a lot of different features, especially when it comes to computer cleanup software. You want software that covers many different aspects, cleaning up disks, defragmenting programs, as well as anti virus scanning, and checking your firewalls. The more you are able to have in one software package, the better. Having too many different kinds of software can load down your maintenance, and cause redundancies.

The equipment maintenance software should also make it easy to schedule maintenance, and make it easy to track its history. You should be able to look at these whenever you want, and be able to find it quickly. Some of the other things to consider are cost, how easy it is to contact customer services, and how long the company offering the software has been in business.


Source by Robert Z. Justuvious