It may be bad news for marketers that YouTube is developing a service offering access to all their videos without the ads appearing. For users? That’s right, no more YouTube ads, you’ll need to pay for it though. They call it the ‘pay-to-skip’ service.
Pay-To-Skip YouTube Ads
Basically, the paid subscription model would allow you to watch YouTube videos without any ads interfering with a user’s experience. Leading the project is Google veteran Susan Wojcicki, who recently took over the position of YouTube’s head.
Wojcicki believes that the pay-to-skip subscription would provide more options for users. After all, there are people who don’t want to see ads. It’s not a first for YouTube to experiment with different models. Last year, users were allowed to create subscription based channels.
According to reports, the project will soon be completed. The question is, how can this feature affect a business standpoint? It really boils down to if a person dislikes ads enough to pay a fee for not seeing them. We have yet to now how much this subscription service will cost.
YouTube Advertising for Businesses
Advertisers only pay if someone watches their full ad for the first 30 seconds, or whichever is shorter. It’s still not clear when the model will be launched. The implication is that those who will sign up for it would mean a lesser audience.
Would it make a difference? YouTube gathered figures that revealed that only 30% of users watch the pre-roll ads, 70% of users are skipping them. The ad viewing figures vary widely from client to client depending on the ad and content.
Powerful Digital Advertising Stats
Using Google AdWords, you can run any of your YouTube videos before the videos viewers on YouTube want to watch. When you go to watch a video, and a commercial pops up, and you have to watch for at least five seconds, it’s called a pre-roll.
- Invisia reveals viewers retain 95% of a message1 when they watch it in a video compared to 10% when reading it in text.
- According to Invisia, 52 percent of consumers say that watching product videos makes them more confident in online purchase decisions.
- A Brainshark survey shows that 59% of senior executives prefer video over text.
- A research by Unbounce has shown that animated explainer videos increase conversion rates by 20%.
YouTube Pre-Roll Advertising
For some people, pre-roll can be interruptive. But if you do it well, it may lead a user into becoming a paying customer. It’s a type of digital marketing that used mainly to raise awareness, generate leads, and partly to drive website traffic.
There are factors that can affect its effectiveness. A business may get sales right away, depending on what they’re selling, and how they target their audience. To deliver a quick ROI, you need to focus on getting customers who are ready now.
Consumers, nowadays, tend to research on the product or service they’re going to buy, before actually purchasing it. The certain video ad may finally convince them to go to your website, lay down their credit card and head to checkout.
YouTube Marketing Services
YouTube’s spokesperson confirms that they want to give fans more choice to enjoy the content they love. It’s also one of their top priorities to give creators more opportunity to earn revenue.
Some advertisers had initial gut reaction of, ‘you’re going to let users skip my ad’? Remember, you’re not paying for those skipped ads, which allows you to reach audience at scale. For better assistance at creating YouTube ads, hire experts who know the process.
YouTube advertisers already know the system, and can help you create optimized videos more effective in generating leads.