The Miss Curvy Uganda competition says it wants to celebrate curvaceous women and end ‘size zero’ beauty standards.
BBC Africa followed one contestant, 34-year-old Mariam Namukasa, on her journey through the pageant, which she says she was motivated to take part in after her break-up with her husband.
Mariam is a headteacher at a kindergarten, and a mother of four. She also wants to be known for empowering women “in whatever way I can”.
Filmed by Patricia Oyello. Edited by Adenike Oke.