Are you still trying to work out how to use Twitter for business marketing? Whether you love it, hate it or know nothing about it, Twitter is now big news in the business world. While many people still see it as the best place to get gossip directly from their favorite celebrities, savvy businesses are using Twitter as a way to promote their brand and get their message out to a wider community – for free.
Many businesses are not aware of the impact Twitter can have until they're shown examples of it, so let's get an idea of what makes Twitter so good for business:
Twitter had nearly seven times the growth of Facebook over the last five years. Although Facebook still has a larger overall membership, Twitter is growing faster. According to a new study from Lolatycs, each Twitter user is, on average, likely to share three times more mobile in-app content than a Facebook user.
Why is this?
With the rise of smart phones, Twitter is becoming ever more popular due to its ease of use. The short upstages allow users to easily skim the screen for what interests them, and when you see something you like it is very easy to "retweet" that message or link on Twitter rather than copying and pasting into an email. Twitter satisfies people's expectations for immediate information. And that's key when you are thinking of how to use Twitter for business marketing.
All this means that information can be passed from person to person much more easily. Years ago, if you wanted to publicize your business in the media you'd have to get a press release, or pay for advertising. This was expensive and you'd be limited with what you could do. Twitter allows you to send out regular updates on what your business is doing, as often as you want.
Not convinced? Here are some ideas for how to use Twitter for business marketing by taking advantage of the myriad of opportunities that Twitter can bring.
- Your customers can follow your Twitter account, so they can get updates from your business in real time.
- Your Twitter timeline is permanent, so even if you make multiple updates the old updates can still be seen, therefore nobody misses out on any information.
- You can proactively search twitter for any conversations about your business so you can see and respond to feedback even if it has not been sent directly to you.
- You can create a "buzz" around your business and attract new followers just by having interesting day to day chats on Twitter about what you are up to.
- By talking openly about what your business does you are humanizing your brand and not just hiding behind a corporate facade.
- Customers feel that they are part of your businesses community when they are given a better understanding of your business's values, goals and day to day dealings.
- Catch customers' attention and stand out from the crowd by giving them something they want. For example, they have to come in store and repeat a code you've been tweeted to get buy one get one free.
- If people like what you're offering they will share the information with their friends and followers – meaning more traffic to your blog or business.
- Keep offers appropriate to your business and in keeping with your branding as Social media consumers like a clear message that is not overly "sales". If you get this right you can see a huge increase in customers coming to your own website from Twitter.
Research & Intelligence
- As mentioned above, Twitter is great for sharing information. A simple search can bring dozens of links to blogs relating to your business or industry – great for learning about current trends.
- You can also search to see what your competitors are doing. This does not have to be underhand, you could just open them, it may even lead to a collaboration opportunity!
- Twitter is a great way to get instant feedback and testimonials from customers! If someone buys from you, follow up the sale on Twitter, ask them how they're getting on. Do not worry if the response is not great as then you have the opportunity to tackle criticism head on in a friendly and informal manner.
- Twitter may be global but it's great for local business as you can add a location to your tweets.
- Build up your followers from the local community using sites such as Twellow.
- Create a network of other local businesses and support each other with events and shared contacts. This can work particularly well for shops, restaurants and bars.
The common thread that runs through all successful Twitter is a willingness to share information and help and share others content. The more you participate, the more you reciprocate other peoples generosity the faster your community will grow and more importantly the greater the impact your tweets will have.
As a final thought, here's a date for your diaries: the highest clicks on shared content from Twitter happen at 9:32 AM EST Wednesdays, so if you want to get noticed, that's the time to do it!
OK so this is definitely the final point. Tweet this post "How to use Twitter for Business Marketing" to share with your following and start building your community now!