With each passing day, Google is refining or upgrading its algorithm just to satisfy its users. And in an order to complete the task, it has been added a number of featured snippets that answer user queries. Therefore, to beat the competition and to meet the new upgrades of Google, you have to be in the featured snippet. But before that, it is important to understand what is it and how you can take its benefits. So, let’s dig deeper into the details.
First of all, featured snippets are just selected search results that are displayed on the top of the Google’s results, especially when a query is being searched for. It directly displays the content from any of the top web pages that answer the queries of the user to the point. It is important to get more clicks on your website, as it not only increases the traffic, but also the chances of your conversion. Thus, you should optimize your content or web page for the same. Now the question is how to make it possible as the competition is extremely high. So, here is the answer, follow these simple tips to get the positive outcomes.
- Summarize The Answer In A Paragraph Or Bullets: Google will only pick your content to display on the featured snippet if it summarized the answer to the point. No matter what the format of your content is, whether it is in a paragraph or in bullets, it has to be summarized and to the point to be in that position. Thus, you shouldn’t miss that point while optimizing your content or web page for the same.
- Add An Image That Target The Keyword: Google crawl the keyword first and increase the rank of your website, thus, you should use content with a long-tail keyword or image with the same to be published on the featured snippet. Content grabs the attention and images give it a visual touch that increases the chances of click on your web page.
- Your Web Page Has To Be On The Very First Page: Google picks the content for featured snippets from the web pages on the very first page that answers the question most preciously. Thus, the ranking is an important factor that you need to pay attention before taking the next step.
- Page Structure Does Matter: Page structure of your website may make or break your image not only in front of the users, but in the eyes of the Google as well and drop down your chances to be published on the featured snippet. So, if you don’t want to miss the opportunity design and optimize your page with proper Heading, Title, Description, Meta Tags and other necessary things.