Are you still chasing after your friends and family, trying to get them to join your Home Based Business Opportunity?
Would you like to know a better way to generate free leads?
Let me ask you something… When was the last time Ronald McDonald came to your front door and said, “Hey we have some of the Best Cheeseburgers & Fries known to man, and we’d like you to come to our store right now and buy our food” Or, how about the owner of Walmart… Did they ever stop you at the Gas Station and tell you how super low their prices are and that you absolutely must shop there?
My guess would be…NEVER! This has never happened.
Big businesses like McDonald’s and Walmart never chase people to get business. They present what they have through radio spots, TV spots, signs, etc… and people flock to them like crazy! They get leads by Marketing. To be more specific, they’re using Attraction Marketing!
But What If You Don’t Have a BIG Business like McDonald’s or Walmart Trust me when I say, I get the fact that you may not be as BIG as McDonald’s or Walmart. However, they started off small and had to work they’re way up in order to get as big as they are. I’m not trying to sell you the dream of becoming as big as they are. What I’m simply doing is asking you to change your approach in your business when it comes to marketing.
How many relatives, neighbors, hotel meetings, and mall presentations will it take for you to see that there is a better way of getting people to join your business opportunity?
Attraction Marketing is the opposite of what many network marketers are taught when it comes to acquiring leads for their business. Normally, you’re taught to write a big list of everyone you know. From your parents, cousins, uncles and aunts, to your neighbor, accountant, babysitter, or mail man. Then you’re taught to drive through that list, cold calling, setting up meetings, doing presentations at family reunions, etc.
I’m not going to say that this doesn’t work… The fact is that it does….Sometimes
But my main question is…How’s that working out for you?
My guess would be not as well as you’d like it to be.
As I said earlier, attraction marketing is the exact opposite of what you may have been taught by your MLM Company. It’s where leads chase you down for your business opportunity and you make the decision on whether or not to let them into your business.
Let me say that again, “It’s where Free LEADS Chase YOU!”
This concept alone can seem to go against the Go-Getter Mentality, but the Go Getter Mentality simply means someone that goes after success. Just because you’re not going out and chasing people to join your business doesn’t mean that you won’t be successful. What you will be doing is positioning yourself as the “go to” person people flock to every day.
Instead of being the hunter, you become the hunted.
So How Do You Become The Hunted? It’s simple, you need to give people what they want. Businesses like McDonald’s & Walmart have a lot products and services that people want, which is why they get business day in and day out. Therefore, you need to look at your market (the people you want to join your business) find out what they want, and give it to them.
Most likely these people won’t be your close friends and family. I’m talking about like minded individuals who see the benefit of a business opportunity just like you do. People that think outside the box and aren’t brain washed by the “It’s just too good to be true” motto that causes them to miss out on realistic opportunities.
Take some time to do the research on what your prospects need help with, whether it be to get more free leads, make more money, get traffic to their website, etc…
Remember, by doing this you’ll be positioning yourself as someone who provides value and I guarantee that you’ll see value in return. If you really want your friends and family to join your business, then let them see how you prosper in life. I guarantee they’ll ask you how you did it, when they see you driving around in that new car or buying tickets for your second trip to Paris, France or even as your firing your boss and quitting that 9-5 job.