Holly Willoughby models new M&S collection





Her own best model! Holly Willoughby showcases standout pieces from her new M&S collection as it hits the shops – but her favourite blouse and trainers are ALREADY selling out

  • Holly Willoughby’s latest Marks & Spencer collection went on sale on Tuesday
  • The This Morning presenter, 37, has selected her 15 favourite pieces for spring 
  • She models standout looks in new campaign images released today 
  • The £45 leather star trainers and the £32.50 ruffle blouse are selling out 

Stephanie Linning For Mailonline

Holly Willoughby models her latest Marks & Spencer collection in new campaign images as the range goes on sale today. 

The This Morning presenter, 38, looks stylish in dresses, tops and jeans from the Western-inspired edit, which is available online and in 70 stores across the UK. 

The hotly anticipated Holly’s Must Haves Denim Edit is already proving a hit with shoppers, with the £32.50 frilled denim blouse and the £45 leather star trainers already sold out in several sizes online. 

Holly Willoughby models her latest Marks & Spencer collection in new campaign images as the range goes on sale today. Pictured, t-shirt, £12.50; skirt, £25; cowboy boots, £55; bag, £29.50

Holly Willoughby models her latest Marks & Spencer collection in new campaign images as the range goes on sale today. Pictured, t-shirt, £12.50; skirt, £25; cowboy boots, £55; bag, £29.50

Holly Willoughby models her latest Marks & Spencer collection in new campaign images as the range goes on sale today. Pictured, t-shirt, £12.50; skirt, £25; cowboy boots, £55; bag, £29.50

The hotly anticipated range is already proving a hit with shoppers, with the he £45 leather star trainers, pictured, already sold out in several sizes online. Also pictured: jumpsuit, £55

The hotly anticipated range is already proving a hit with shoppers, with the he £45 leather star trainers, pictured, already sold out in several sizes online. Also pictured: jumpsuit, £55

The hotly anticipated range is already proving a hit with shoppers, with the he £45 leather star trainers, pictured, already sold out in several sizes online. Also pictured: jumpsuit, £55

The £32.50 denim ruffle shirt, pictured, is also sold out in almost every size online. Also pictured: skinny jeans, £19.50; cross body bag, £29.50; suede ankle boots, £49.50

The £32.50 denim ruffle shirt, pictured, is also sold out in almost every size online. Also pictured: skinny jeans, £19.50; cross body bag, £29.50; suede ankle boots, £49.50

The £32.50 denim ruffle shirt, pictured, is also sold out in almost every size online. Also pictured: skinny jeans, £19.50; cross body bag, £29.50; suede ankle boots, £49.50

Holly’s Must-Haves Denim Edit

M&S enjoyed its most biggest online sales day ever when Holly’s Must Haves first launched last year and the retailer will be hoping to replicate the success. 

Holly has  selected her 15 favourite pieces from the retailer’s spring collection, including print T-shirts, versatile accessories and day-to-night dresses. 

Each piece reflects Holly’s personal style, with feminine blouses, button down skirts and flirty frills all on show. 

Prices range from £8.50 for a printed t-shirt to £55 for a surprisingly wearable boiler suit.  

Holly's Must Haves Denim Edit includes two dresses in different lengths. Pictured, the TV star in the midi shirt dress, £49.50; leather buckle hip belt, £19.50; suede ankle boots, £49.50

Holly's Must Haves Denim Edit includes two dresses in different lengths. Pictured, the TV star in the midi shirt dress, £49.50; leather buckle hip belt, £19.50; suede ankle boots, £49.50

Holly’s Must Haves Denim Edit includes two dresses in different lengths. Pictured, the TV star in the midi shirt dress, £49.50; leather buckle hip belt, £19.50; suede ankle boots, £49.50

The other shirt dress in the collection, pictured (£49.50), falls above the knee and offers a wearable daytime look. Also pictured: trainers, £45; cross body bag, £29.50

The other shirt dress in the collection, pictured (£49.50), falls above the knee and offers a wearable daytime look. Also pictured: trainers, £45; cross body bag, £29.50

The other shirt dress in the collection, pictured (£49.50), falls above the knee and offers a wearable daytime look. Also pictured: trainers, £45; cross body bag, £29.50

Fortunately for fans, the range will be available than more stores than ever before, with M&S increasing the rollout from 32 branches to 70. 

This is the fourth edition of Holly’s Must-Haves since her appointment as M&S brand ambassador in September last year. 

The partnership with Holly, which is thought to have netted the star up to £900,000, has proved hugely lucrative for M&S, which hoped to tap into the significant clout wielded by the queen of daytime TV. 

The pieces can be worn together to create a head-to-toe denim ensemble, like the one above. Pictured: denim shirt, £32.50; denim mini skirt, £25; cross body bag, £29.50 

The pieces can be worn together to create a head-to-toe denim ensemble, like the one above. Pictured: denim shirt, £32.50; denim mini skirt, £25; cross body bag, £29.50 

The pieces can be worn together to create a head-to-toe denim ensemble, like the one above. Pictured: denim shirt, £32.50; denim mini skirt, £25; cross body bag, £29.50 

The western-influenced range reflects a wider use of denim throughout M&S womenswear as it looks to capitalise on its position as a market leader in jeans.

The presenter said: ‘This edit has been really fun to pull together, I have always loved the simplicity of a denim dress and I live in a high waisted skinny jean at the weekend. The pieces in this edit are really versatile but are also super stylish too.

‘I am a huge fan of wearing different denim pieces together – effortless but with a cooler edge. 

‘If top-to-toe denim isn’t for you, add a crisp white tee and a simple ankle boot, for a classic look that will see you through season after season.’ 

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