Starting a business nowadays has gone really easy and convenient because of the Internet. In its most basic sense, when you want to start your own small business online you simply have to present your product in a website through a marketable manner. Now, it seems as if you would not have any difficulty achieving this. After all, if you want to sell brownies then you just bake them well, do you not? This works quite well for most entrepreneurs. But at some point, you would realize that not everything in the Internet is smooth and fast.
When you start your own business online, you should have an interesting-looking website. Fortunately, there are very trusty social networking sites (Facebook and Twitter) as well as blogging platforms (Blogger, WordPress, Tumblr, etc.) to help you create your own space in the Web. However, having the website in its good working form is not just your actual goal. Running that website branches out to give you different tasks that you would have to accomplish to eventually make your business a hit.
One of the tasks that you have to focus on is driving traffic to the website you have created. In most of the big online companies, they hire people to conduct strategies that would generate more traffic to their websites. This is partly why work from home opportunities focusing on website traffic has become popular over the years. If you are on a do-it-yourself mode though, then you have to think about the kind of strategies you would have no trouble applying but would still give you the same positive results as their professional counterparts.
An effective strategy you can utilize is e-mail marketing. Commonly and colloquially referred to as the “e-mail blast”, this strategy involves sending out promotional messages to your clients. These messages are usually tailored to let them know more about the products that you offer. They can also feature contests and other discount promos that you offer for a certain season. The point of sending them through e-mail is for your clients to feel that they are given enough importance.
With e-mail marketing, you also have the option of placing advertisements and links in the sidebars of the accounts instead of sending out promotional messages. There are customized sidebars in email accounts like Google Mail and Yahoo wherein the links that appear are those that are relevant to the content of the page currently being viewed. This is very much like search engine optimization except that the viewers have not looked you up.
When you do e-mail marketing, whether through actual messages or through sponsored links, you have to remember that you should prioritize content. Keep in mind that people generally do not like receiving unsolicited e-mails in their accounts. They can even consider your message as spam if you appear too promotional. Therefore, you should write your message on a more personalized manner as if you are saying “as you have done business with us, you may want to know about this”. In this way, your readers would feel that the real intention is to let them know about the updates in your business and not just to encourage them to buy more of your products. They then would be encouraged more to visit your website to get more content.
Another thing to prioritize is the layout of your e-mail. Sending out your articles through e-mail does not mean you need to make your message black-and-white. Remember that you aim to encourage readership and eventually entice them to actually visit your website to purchase your product. You can therefore experiment with newsletter layouts and designs. Make your e-mails look interesting enough so people would actually read what you have to say.
As e-mail is a common account that people maintain regardless of their demographics (age, social status, work background, etc.), focusing your marketing strategies on it should be easy enough for you. Maximize the opportunities you get from this to generate more traffic to your website, which would help make your work from home opportunities really succeed. Draft out your message now, proofread it for as many times as you can, and choose your recipients wisely and strategically.